CHALLENGE. Reposition an 80-year-old operations consulting brand to drive awareness and credibility for newly launched private equity practice competing against entrenched incumbents: Bain & Co., BCG and McKinsey.

SOLUTION. The Kurt Salmon Review, an insights-rich trade publication targeted private equity deal makers and CEOs.

RESULTS. Tripled page views. 40% increase in inbound inquiries. Frequent citations in national and trade publications, including The Wall Street Journal, NPR’s Marketplace, USA Today, and WWD.